How to Create a Logo for Your Business

how not to use the work we created. I would ask a client to allow me to use it in my portfolio though, under strict guidelines that I’m using it as an example of my work.’

5. A lot of our small business community use sites like Fiverr to create their logos due to limited budgets, would you advise this? 

‘It’s one of those things that sounds like a really good idea in your head. What you have on there is anyone with some design software and then what happens is you start to devalue the purpose of good design. I understand small businesses have less budget but it’s like if you hired a plumber for a fiver, you probably would still have a leaky tap at the end of it.’
‘Canva is great, we use it. I would advise to pop on there and use it for social media posts. If you’re doing a lot of social content, you need templates and it’s really useful for that. I wouldn’t use it to create a logo though.’ 

6. Are there any cliché’s you would advise to avoid in logo design? 

‘When someone says ‘we just like this’. That just means nothing. If I’m presenting to my Director or a client I will always go into the full meaning behind every element I’ve used. This includes colour, typography, colour, and shapes, they all have a meaning why they are linked back to the brief and brand I’m working on.
Don’t follow trends. Trends are just trends, and they change each year but a brand is meant to be timeless. You can’t have something that’s going to fade away in a year.
‘Keep it simple but significant.’ 
Also, the use of generic symbols. Using really obvious icons in a logo, for example how many coffee shops have you seen with a coffee cup in the logo? Or dentists that use a tooth in their logo?
I don’t know if it’s a cliché, but I don’t like monograms, like two interwoven letters. If you google any two letters, you’ll come up with loads of ways that those two letters can look together, it’s very clever but generally it’s overused and it’s not saying anything about the brand.’

7. What are the biggest mistakes people make when designing a logo? 

‘It’s understanding good design. Everything from the basics of how things are aligned through to typography. Typography has so much meaning, every letter and font style has a different meaning as to why it’s those letters and those shapes and why they’re spaced out that way. Choosing a different font is going to give a whole new meaning to your brand. A number of fonts get overused because they’re safe. Designers saying not to use Helvetica has actually now become a cliché within itself.
‘The whole point of a brand is to cut through the noise of your competitors and speak to the audience you want to speak to. If you use safe design, you’ll just get lost in a sea of brands and advertising.’ 
‘People don’t really think about scaling things. I think that really matters when it comes to typography, you could have a really nice type face that looks amazing when you’re a foot away from your computer screen but when you stand 6 feet back you can’t read it. Think about how the logo will look when someone is driving past in a car, or how it looks scaled down onto a business card or blown up onto a billboard.’
‘Don’t be scared to do things a little bit differently, go against the grain. You never know where it could take you.’ 

8. What is some of your favourite branding? 

‘The IMB logo is timeless, they haven’t changed that since the 70’s and they haven’t needed to. MacDonalds are a great example of maximising the potential of your logo, even building campaigns around it. I don’t want to advocate anyone eat MacDonalds but from a branding point of view they’ve created a whole story out of that logo that really speaks to people.’
‘Ultimately it’s about communicating your brand and creating something your customers will love.’ 
You can check out Oliver’s work here
Instagram – ovr-design

Registered Design FAQ’s

WHAT CAN BE A REGISTERED DESIGN? 

A registered design can be the particular look, shape, configuration or ornamentation of a product(s).

DO I NEED TO REGISTERED DESIGN? 

This depends on if you have something unique that you would like to protect. A registered design may become essential to your business in the future and save a lot of headaches down the road. If you are unsure regarding anything to do with registered designs our expert team with over 30 years’ brand protection experience are on hand to advise. Call us on 0800 069 9090 or drop us an email to mitch@start.biz to find out more.

ARE ALL REGISTERED DESIGNS REGISTERABLE? 

No, a registered design will not be accepted if it is not distinctive enough. We will advise in our report ways in which you can make your design more distinctive and help you with your application.

IS A REGISTERED DESIGN EFFECTIVE WORLDWIDE? 

No, a registered design is only effective in the country where the design is registered. However, there are several International Conventions that exist which assists clients who wish to register a design in more than one country with one single application which are more cost effective than obtaining separate national registrations.

HOW IMPORTANT ARE REGISTERED DESIGN CLEARANCE SEARCHES? 

Registered design novelty searches are particularly important as they are the first step to determining whether the design you wish to use, and register is available to do so. We strongly recommend that, to avoid any potential conflict between your proposed design and any existing confusingly similar designs, that you instruct us to carry out a comprehensive registered design search on your behalf.

CAN I AMEND MY REGISTERED DESIGN AFTER SUBMISSION? 

No, once an application has been submitted it cannot be altered except for the owner’s name and address. It is important your application is as accurate as possible.

HOW LONG DOES IT TAKE TO OBTAIN A DESIGN REGISTERED IN THE UK? 

The initial registration process takes around 2-3 months to complete.

HOW LONG DOES A DESIGN REGISTRATION LAST? 

A registered design is renewable every 5 years for a maximum registration period of 25 years.

HOW MUCH DOES A REGISTERED DESIGN COST? 

The application fee is dependent on the number of designs included in one application. For example, it is possible to file a multi-design application in the United Kingdom. A UK design application containing one design costs £300; a UK multi-design application containing up to 10 designs costs £550 and UK multi-design application containing up to 20 designs costs £750.