‘Britain’s Best Small Business Name’ 2024 competition is underway to find the UK’s punniest.

Best Small Business Names: Why Protecting Your Business Name is Essential

Your business name isn’t just a label; it’s a vital asset. It’s the first impression you make on potential customers, the cornerstone of your brand identity, and, importantly, it’s your intellectual property. But what happens if someone else decides to use a similar name, causing confusion among customers or, worse, intentionally capitalising on your hard-earned reputation? This is where the importance of protecting your intellectual property comes into sharp focus.

At Start.Biz, we understand the intricacies of safeguarding your intellectual property, whether you have a punny name that you wouldn’t want others in your industry to copy or you have your sights set on global expansion, we’re able to help.

Insurer, Simply Business has highlighted the importance of a good name by launching its annual ‘Britain’s Best Small Business Name’ competition to find the UK’s punniest small business name. Business owners have the opportunity to win the title along with a £2,500 cash prize. Award winning comedian and writer, Darren Walsh, will be a judge to determine the shortlist, with the winner being picked by the voting public. The voting closes on 13th May 2024.

The full shortlist for 2024 is:

Previous winners have included the likes of ‘Perky Blenders’ an independent, specialty coffee roaster in East London and and Eggucation, a chick hatching business.

Why is this important?

Well, research has revealed that 51% of consumers are more likely to shop at a small business with a funny or witty business name. So, this is certainly something that needs to be considered. Additionally, a witty business name may be more easily remembered, particularly helpful when being recommended by others.

As a business owner, you often pour your heart and soul into building your brand, crafting a unique identity that sets you apart from the competition. But without proper protection, your business name is vulnerable to exploitation. Imagine a rival company adopts a strikingly similar name, capitalising on your success and potentially diverting customers away from your business, costing you much more than a competition and a £2500 cash prize.

Another issue a business owner can come up against is that their name means a lot to them, but it is a name that is not distinctive enough to be trade marked offering the business exclusive use. In this case, Start.Biz are able to offer Business Name Protection. This shields you against passing off in the UK. It’s a cost-effective solution that provides peace of mind, safeguarding your business name and reputation without breaking the bank.

So, why leave your business name vulnerable to imitation or exploitation? Take proactive steps to protect your business name today by contacting Start.Biz on info@start.biz or call 0800 069 9090.