Yes! Social media is a great place for people to discover your business, build social proof and showcase your talents. If you’re not keen on social media you can keep it very low key but regular posting and interacting with people will help build your account and reach. Do some research to see which platforms your competition uses, what channels your customers use most and what type of content works best for your offering. Also consider which platform you are personally most familiar with.
You can set up a business account for free and will have basic analytical tools to help you track your progress. We’ve listed out a few below with some advantages to help you decide.
Facebook – having a Facebook page will help people find you and allow you to post photo’s and information about your business. Facebook tends to have a slightly older audience and works well local community and product based businesses.
Instagram – has lots of different ways to present your content. This platform is best if you have a product which is particularly visual.
Twitter – this is prodomitely a text based channel however there are options to add visuals, but not to the same extent as with Facebook and Instagram. Twitter is a great place to re-post articles, share ideas/thoughts and get industry news. FYI Twitter is the only social platform used more by men than women (70% vs 30%).
LinkedIn – this is a great way to build professional connections within your industry. Some people do share personal news through this channel but it is usually connected to business or industry in some way. It’s great for posting news about your business, sharing industry articles, networking and posting job vacancies.
YouTube – ideal if you like producing video content. It’s particularly useful for explaining products/services. Create ‘how to’ video’s for your products or services to maximise this channel.
TikTok – speaks to a younger audience and has yet to be monetised in the same way as the above channels.
This is not an exhaustive list so doing research into which channels your customers use most is essential.