Where are your customers? Identifying this will help you decide which channels will be most effective to market through. Ensuring you have the right message, in the right place, directed at the right people is the jackpot and may take some time to get right. We have listed a few avenues below to consider when advertising, putting campaigns together, copywriting and creating content.
Email marketing – an engaged mailing list is a invaluable asset to your business. With digital privacy becoming more important to people it is also vital that you own your customers data. Many email platforms will also help you segment your customers, this will enable you to target people more accurately, tailor your content and up your conversion rate.
Adverts – an oldy but still a goody! Depending on your nature of business these may still be as effective as ever. Consider trying a mix of print and digital, and always track return.
Improve you website – along with the obvious of making your site as user friendly as possible, add branding and features you would want to see if you were a customer to give them an enjoyable experience without you even being there!
SEO (Search Engine Optimisation) – you can teach yourself the basics or outsource to an agency. Pushing yourself up those Google search results is a must. Search your company name or service using an incognito tab to see where you’re coming up for customers that haven’t engaged with you before.
A/B testing – if something is not working in your digital marketing, compare it with something else. Keep track, be guided by the result but always keep perspective and be true to your brand.
Social media – creating storytelling content for your brand will help bring sales in. You can get extra help by engaging in paid advertising on social platforms but, be warned, it can be a money pit. Work with an agency you trust, set a budget (stick to it!) and take expert advice.