Start.biz teams up with newly renovated JQ Modern to provide an advice clinic for local businesses

Start.biz teams up with newly renovated JQ Modern to provide an advice clinic for local businesses

We’re taking our free business advice clinics on the road and holding one in the newly renovated JQ Modern in the heart of the Jewellery Quarter in Birmingham on 13th September 2022. Start.biz specialise in: Intellectual Property (IP) protection, ‘Access to Finance’ and business services & compliance. To book your place please register here.

JQ Modern (formerly The Big Peg) has undergone a £5m refurbishment to create the most stylish private offices in the Jewellery Quarter.

The iconic landmark building now offers stunning private offices and boutique communal lounges with fresh coffee, meeting rooms and a stylish new reception. The transformation included the installation of a fully live 10GB internet connection providing superfast wifi throughout the building. All of this in a location with a train station, a tram stop, several bus routes, cycle parking and a 10 minute walk from the city core, but with a neighbourhood feel.

Sky high on the 7th floor, flooded with natural daylight are JQ Modern’s fully serviced offices – named LUX, meaning light. Ideal for businesses of up to 5, with impressive views of Birmingham and beyond, these characterful offices are available on flexible terms and come fully equipped.

For growing teams, the building offers scalable options of up to 50 people.

Tara Elwell, Sales & Marketing Manager said ‘JQ Modern offers everything you need with great facilities on flexible and affordable terms. We can provide options to scale up over time. We have fantastic communal spaces for when you want to step out of your private office. These are great for making new connections, as is our events programme. We are building the most exciting community of dynamic small businesses in the city.’

Matthew Cusack, Director at Start.biz said of the upcoming business advice clinic, ‘We find these face-to-face sessions really productive when it comes to solving challenges businesses are currently facing and we’re really keen to take these sessions to different areas to broaden our reach. JQ Modern is a fantastic space and the refurbishment has further enhanced the thriving Jewellery Quarter in Birmingham.’

To learn more or enquire about pricing and office availability please visit their website.

How to Create a Logo for Your Business

how not to use the work we created. I would ask a client to allow me to use it in my portfolio though, under strict guidelines that I’m using it as an example of my work.’

5. A lot of our small business community use sites like Fiverr to create their logos due to limited budgets, would you advise this? 

‘It’s one of those things that sounds like a really good idea in your head. What you have on there is anyone with some design software and then what happens is you start to devalue the purpose of good design. I understand small businesses have less budget but it’s like if you hired a plumber for a fiver, you probably would still have a leaky tap at the end of it.’
‘Canva is great, we use it. I would advise to pop on there and use it for social media posts. If you’re doing a lot of social content, you need templates and it’s really useful for that. I wouldn’t use it to create a logo though.’ 

6. Are there any cliché’s you would advise to avoid in logo design? 

‘When someone says ‘we just like this’. That just means nothing. If I’m presenting to my Director or a client I will always go into the full meaning behind every element I’ve used. This includes colour, typography, colour, and shapes, they all have a meaning why they are linked back to the brief and brand I’m working on.
Don’t follow trends. Trends are just trends, and they change each year but a brand is meant to be timeless. You can’t have something that’s going to fade away in a year.
‘Keep it simple but significant.’ 
Also, the use of generic symbols. Using really obvious icons in a logo, for example how many coffee shops have you seen with a coffee cup in the logo? Or dentists that use a tooth in their logo?
I don’t know if it’s a cliché, but I don’t like monograms, like two interwoven letters. If you google any two letters, you’ll come up with loads of ways that those two letters can look together, it’s very clever but generally it’s overused and it’s not saying anything about the brand.’

7. What are the biggest mistakes people make when designing a logo? 

‘It’s understanding good design. Everything from the basics of how things are aligned through to typography. Typography has so much meaning, every letter and font style has a different meaning as to why it’s those letters and those shapes and why they’re spaced out that way. Choosing a different font is going to give a whole new meaning to your brand. A number of fonts get overused because they’re safe. Designers saying not to use Helvetica has actually now become a cliché within itself.
‘The whole point of a brand is to cut through the noise of your competitors and speak to the audience you want to speak to. If you use safe design, you’ll just get lost in a sea of brands and advertising.’ 
‘People don’t really think about scaling things. I think that really matters when it comes to typography, you could have a really nice type face that looks amazing when you’re a foot away from your computer screen but when you stand 6 feet back you can’t read it. Think about how the logo will look when someone is driving past in a car, or how it looks scaled down onto a business card or blown up onto a billboard.’
‘Don’t be scared to do things a little bit differently, go against the grain. You never know where it could take you.’ 

8. What is some of your favourite branding? 

‘The IMB logo is timeless, they haven’t changed that since the 70’s and they haven’t needed to. MacDonalds are a great example of maximising the potential of your logo, even building campaigns around it. I don’t want to advocate anyone eat MacDonalds but from a branding point of view they’ve created a whole story out of that logo that really speaks to people.’
‘Ultimately it’s about communicating your brand and creating something your customers will love.’ 
You can check out Oliver’s work here
Instagram – ovr-design